Easily accessible, real-world and practical, Dalrymple's Sales Management 10e by Cron and DeCarlo introduces the reader to the issues, strategies and relationships that relate to the job of managing an effective sales force. With a lively and engaging style, this book places emphasis on developing a sales force program and managing strategic account relationships. With additional information on team development, diversity in the work force, problem-solving skills, and financial issues, this title provides a complete guide for taking student past the classroom and into a future career in sales management.
William L. Cron received his BSBA from Xavier University and his MBA & DBA from Indiana University. He's a Professor of Marketing at the M.J. Neeley School of Business at Texas Christian University. His areas of expertise and research are Sales Management Issues, Marketing Strategy—Planning for Growth & Profits, and Wholesaling Management Issues. He's received the following awards: Graduate Teaching Award – Electives, M. J. Neeley School of Business, 2003, Carl Sewell Distinguished Service to the Community Award, Edwin L. Cox School of Business, 1999., Excellence in Manuscript Reviewing Award, the Journal of Personal Selling and Sales Management, 1994., Nominated for Jagdesh N. Sheth Award for Best Articles, Journal of the Academy of Marketing Science, 1993. Bill has also done consulting with companies such as American Association for HomeCare, Baylor Health System, Bristol- Myers Squibb, and GTE.
New to Edition
NEWFeatured Case: Based on the fictional Shield Financial Company. Introduced at the end of Chapter 1, it includes information on company background, product line descriptions, etc. This case is carried throughout the text and is revisited at the end of each chapter. Questions based on the case are at the end of every chapter.
Team Exercises: Over 20 new team exercises for in-class discussion.
NEWAppendix of Cases and Correlation Guide: To help instructors integrate the cases within their lectures, all cases appear in an appendix and are correlated with topics and chapters in the text. An Introduction to the Case Method is also included at the beginning of the Appendix. More than half of the 26 cases are new or significantly reworked for the 10th edition.
Streamlining the Presentation: Chapter discussions have been streamlined for easier reading and retention.
NEWand Expanded Coverage of Sales Networks, Customer Lifetime Value (CLV), Solutions Selling, Marketing-Sales Interaction, and Marketing-Sales Shared Responsibilities.
Features
Excel-based problems at the end of each Management Resource section. These problems give the student the chance to develop their analytical skills while using the same software that companies are increasingly expecting their employees to be proficient in using.
Strong coverage of the role of strategic thinking and how the sales force helps in creating customer value and competitive advantage.
