Martin Evans is Senior Fellow at Cardiff Business School. He previously held Professorial posts at the Universities of Portsmouth, Glamorgan and West of England. His industrial experience was with Hawker Siddeley and then as a consultant to a variety of organisations over 30 years. Martin’s specialist areas include consumer behaviour, marketing research and information and direct and relational marketing. He has over 150 publications plus 7 books, including several in these areas. He is an academic prizewinner at the International Marketing Communications Conference, the Academy of Marketing, the Learning and Teaching Support Network (ITSN/BEST) and Institute of Direct Marketing. He is a Fellow of both the Chartered Institute of Marketing and Institute of Direct Marketing and is Editor of the Journal of Consumer Behaviour.

Ahmad Jamal is a Lecturer in Marketing and the Coordinator for the Ethnic Marketing Research Group at Cardiff Business School, UK.  He received his Ph.D. in Consumer Behaviour from University of Bradford, U.K. in 1997.  Ahmad has published 15 articles in various publications including the European Journal of Marketing, Journal of Retailing and Consumer Services, Journal of Marketing Management, Advances in Consumer Research, Journal of Consumer Behaviour, and International Journal of Bank Marketing.  He is a former Deputy Secretary of the Academy of Marketing UK, a member of Association of Consumer Research and a Deputy Senior Examiner for Marketing Planning at the Chartered Institute of Marketing.  His research interests include cross cultural consumer behaviour, self-concept, service quality, brand evaluations and customer satisfaction.  His major areas of teaching include consumer behaviour, advertising and other forms of marketing communications.

Gordon Foxall is a Distinguished Research Professor at Cardiff University. His chief research interests lie in psychological theories of consumer choice and consumer innovativeness and their relationships to marketing management and strategy. He has published some 16 books and over 250 articles and papers on these and related themes and has previously held professorial appointments at the Universities of Strathclyde, Birmingham and Keele. His books include the popular text, Consumer Psychology for Marketing (co-authored with Ron Goldsmith and Stephen Brown) which has been translated into Korean, Russian, Polish and Chinese, and monographs such as Consumer Choice and Marketing Psychology. In addition, he has published in numerous scholarly journals including Journal of Consumer Research, Journal of Business Research, International Journal of Research in Marketing, Psychology and Marketing and Journal of the Academy of Marketing Science.