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Principles of International Marketing

ISBN: 978-0-631-19251-0

June 1994

Wiley-Blackwell

208 pages

Description
Focusing on the key aspects of setting up an export operation, this text demonstrates how export decisions are actually made and justified financially.
About the Author
Julia Spencer lectures widely on International Marketing.
Features
* The only series to comply directly with the requirements of the Institute of Export's membership qualification.
* Case studies and worked examples makes the book practical to use and accessible to students.
* Also suitable for students taking the CIM Diploma in Marketing.