About the Author
DONALD E. LUNDBERG, PhD, is Professor Emeritus of the CaliforniaState Polytechnic University, and recently served on the faculty ofthe U.S. International University. He is the well-known author ofmany widely used textbooks on hospitality and tourism, includingInternational Travel and Tourism, Second Edition (Wiley).
MINK H. STAVENGA, DBA, is Professor of Business Research, School ofBusiness and Management, and Dean, College of BusinessAdministration, the U.S. International University.
M. KRISHNAMOORTHY, PhD, is Associate Professor of QuantitativeMethods at the School of Business and Management, the U.S.International University.