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The Power of the Tale: Using Narratives for Organisational Success

ISBN: 978-0-470-84227-0

March 2002

320 pages

Description
'This book - full of stories about storytelling - contains some remarkable, real life examples of how story-telling in organisations leads to learning and dilemma resolution and how it makes possible the realisation of a vision.' Arie de Geus, Former Head of Group Planning, Royal Dutch/Shell Group and author of The Living Company

'The real power of narrative is that the threads can be interwoven to create ferocious antagonisms, happy endings and elegant syntheses. This is a book for all who would enthral others with their enterprise.' Charles Hampden-Turner, The Judge Institute of Management Studies, University of Cambridge. Co-author of Riding the Waves of Culture and Building Cross-Cultural Competence.

'Tales, of the sort described in this book, are a powerful antidote to the overly analytical culture that afflicts many organisations today. Like many of the best business ideas, telling stories is both old and new. This book develops a new way to use stories to create the elusive competitive edge - a must for managers in our increasingly complex world.' DeAnne Julius, Former Member of the Monetary Policy Committee, Bank of England.

'A gift to story-lovers. After an hour or so, one is entirely engrossed by this delightful book. Full of rich stories, narratives and ideas, it will appeal to the scholar, the student and the practitioner, the story-teller and the listener.' Yiannis Gabriel, School of Management, Imperial College, University of London. Author of Storytelling in Organizations.
About the Author
JULIE ALLAN is a chartered occupational psychologist in private practice, whose work is focused on supporting sustainable individual and organisational development. She draws on a wide range of whole-system approaches, including gestalt and complexity, to help individuals address both strategic thinking and behavioural change. With a prior career in writing and publishing with the BBC, she is particularly interested in communication and applied creativity, and has recognised and put to use the vital role played by storytelling across all her working involvement, as well as in general life.

GERARD FAIRTLOUGH is a biochemist with 25 years' experience at Shell. Later he was founder and CEO of biopharmaceutical company Celltech, and has helped set up several other businesses in biotechnology and IT. Gerard has been specialist advisor to the House of Commons Select Committee for Science and Technology, advisor to the LIFT Business/Arts Forum and is widely published in the areas of organisation learning and innovation. He is currently a director of Xenova Group plc and Chair of the Advisory Panel of SPRU at Sussex University.

BARBARA HEINZEN is a geographer and freelance consultant in long range scenario planning and policy analysis. She specialises in working with organisations to help identify the driving forces of change in developing and restructuring societies. Barbara has worked with a variety of major multinational companies and public and voluntary organisations in Europe, Asia and Africa on both commercial and public policy issues. Like Gerard, she is an advisor to the LIFT Business Arts Forum, but also co-founded BEAD, Business Exchange on AIDS and Development, and is a Senior Research Associate at the School of Oriental and African Studies in London.