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The PDMA ToolBook 3 for New Product Development
ISBN: 978-0-470-08923-1
September 2007
544 pages
Best practices in new product development
The Product Development & Management Association (PDMA), the leading professional organization for new product development (NPD), presents the third volume of its highly regarded reference on the tools for successful NPD. Supplementing the successful two earlier PDMA ToolBooks, this new volume provides insights into critical aspects of product development, from concept through development and design, to the final commercialization.
In these pages, leading innovators from such firms as PRTM, LexisNexis, Nano-Tex, Inc., Innovation Focus, and others share best-practice tools that can be implemented immediately by project leaders, process owners, and program and portfolio managers in their own organizations. You'll find actionable guidance on such topics as:
Inventive problem solving and quality function deployment
Improving customer and market inputs to NPD
Keeping your staff running like a well-oiled machine
Building consistently high-performing product development teams
Using a rolling wave for fast and flexible development
Gaining competitive advantage by leveraging lessons learned
Using metrics to measure actions and get results
With practical, cross-functional coverage of success factors in the product development process including metrics, stakeholder values, and risk assessment and planning, ToolBook 3 is a significant addition to the NPD professional's toolbox.