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The Handbook of Communication and Corporate Reputation
ISBN: 978-1-119-06123-6
June 2015
Wiley-Blackwell
656 pages
With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell’s series of handbooks on communication and media reflects the growing visibility of large businesses’ ethical profiles, and tracks the benefits that positive public attitudes can bring.