What if your organization had the ability to tap into the power of data analytics in order to become more competitive in a complex marketplace? What if analytics could give your company more reliable context, better direction, and stronger data interpretation? What if evolving short-term activity took its proper place within the long-term picture? The Analytic Hospitality Executive: Implementing Data Analytics in Hotels and Casinos is the resource that can help unlock value in your organization and take your business to greater heights.

Written by analytics and hospitality expert Kelly A. McGuire, this vital resource reveals how top-level executives can incorporate analytics into strategic management initiatives. Filled with the much-needed tools and techniques while asking the essential questions, the book demystifies this complex area, providing definitions and advice in business language. In addition, it shows how to integrate analytics into business areas across the enterprise in order to drive a more successful organization.

The author explores what it takes to move data analytics from a grassroots effort within a single department to a comprehensive organizational structure. McGuire shows how to select a model that is right for your organization whether it’s a decentralized model with analysts imbedded into the departments or more centralized models that put all the analysts in a group. She offers practical ideas for incorporating analytics into existing business processes as well as assisting leaders in discovering where they can drive value in their organization using advanced analytics. There are tips and tools for creating a strategic analytic culture as opposed to silos of analytic competence.

The Analytic Hospitality Executive: Implementing Data Analytics in Hotels and Casinos can help to identify which data sources will provide the most value to an organization and shows how to turn that information into crucial insights that will increase the top and bottom lines.