Conrad C. Fink, veteran journalist, editor and the author of Bottom Line Writing: Reporting the Sense of Dollars and Writing Opinion for Impact, provides another common sense, real-life approach for journalism or sports management students wishing to break into the exciting, fast-paced world of sportswriting.

In vivid writing that is packed with the realities of sports reporting, Professor Fink provides insight only a veteran journalist can, such as:

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• Media strategies for you and your editor
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• Defining your demographic target
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• What are the new sports values
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• Who are your competitors in the sports arena

Learn to write quickly yet with impact; seek out the offbeat and unusual stories your editor and readers want; and recognize the potential conflicts inherent to sports reporting.