Your competitors are using social media platforms like blogs, Twitter, and Facebook to reach their customers in order to grow their businesses and profits—are you?

With Social Media 101, you can quickly bring your business up to speed on the most effective social media marketing strategies. In this one-stop guide based on years of research, longtime blogger and bestselling author Chris Brogan compiles all the tactics and tools you need to get up and running with social media while avoiding the pitfalls. The short, powerful chapters can be read all together or as needed, and are packed with real-world examples of companies' and individuals' right steps and missteps.

"Chris offers clever insights and is always at the front of the learning curve."—Ferg Devins Chief Public Affairs Officer, Molson Coors Canada

"Everything you wanted to know about social media but were afraid to ask—from the guy who put the human touch back into social media."—Jennifer Cisney Kodak Chief Blogger and Social Media Manager