Share This Too isn’t just a book about a specialist area of public relations; it is about how the entire practice of PR is evolving and the immediate future of the profession.

Share This was conceived as a practical handbook for communication and public relations practitioners interested in changes taking place in public relations and the media. Share This Too is even more ambitious. It’s a guide for anyone that works in communications or public relations. It contains brand new and original material by more than 30 contributors - each of whom is an acknowledged expert in their field. Created by the Chartered Institute of Public Relations (CIPR) Social Media Panel, Share This Too probes deeply into the state-of-the-art theory, delivery and evaluation of 21st century public relations and communication.

This practical handbook has been created by the Chartered Institute of Public Relations (CIPR) Social Media Panel which provides leadership and guidance to the Institute, its members and the wider public relations profession. The CIPR is the professional body for UK public relations, providing access to training, learning and development, events, news and research.

For further information, visit www.cipr.co.uk

Contributors: Brian Solis, Rob Brown, Stephen Waddington, Dom Burch, Robin Wilson, Ged Carroll, Kate Matlock, Adam Parker, Dr Mark Pack, Sharon O’Dea, Paul Fabretti, Michael Litman, Russell Goldsmith, Stephen Davies, Scott Seaborn, Dan Tyte, Matt Appleby, Kevin Ruck, Hanna Basha, Chris Norton, Becky McMichael, Rachel Miller, Stuart Bruce, Richard Bailey, Jane Wilson, Julio Romo, Jed Hallam, Katy Howell, Gemma Griffiths, Philip Sheldrake, Richard Bagnall, Drew Benvie, Andrew Bruce Smith, Simon Collister.