"This is an engaging and informative book on the modern practice of experimental design. The authors' writing style is entertaining, the consulting dialogs are extremely enjoyable, and the technical material is presented brilliantly but not overwhelmingly. The book is a joy to read. Everyone who practices or teaches DOE should read this book."
—Douglas C. Montgomery, Regents Professor, Department of Industrial Engineering, Arizona State University

"This book is the compelling story of two consultants in dialog as they show their clients how to leave the roads of textbook experimental design and fly the direct route of optimal design as enabled by computer-based methods."
—John Sall, Executive Vice President and Cofounder, SAS Institute

"This book puts cutting-edge optimal design of experiments techniques into the hands of the practitioner. Ten real-world design scenarios, which Goos and Jones present as consulting session conversations with clients, easily engage and absorb the reader. A behind-the-scenes look at various technical treasures accompanies each scenario."
—Marie Gaudard, Professor Emeritus, University of New Hampshire

"Each chapter begins with a realistic experimental situation being informally discussed on site by local engineers and statistical consultants. Next an optimal experimental design is constructed and the data with full detailed analysis provided. Statisticians and para-statisticians alike should enjoy this book. Clearly a new day is dawning in the art and practice of experimental design."
—J. Stuart Hunter, Professor Emeritus, Princeton University