For the last three decades, community banks and credit unions have watched their asset share decline as consumers give less value to local relationship banking and migrate to bigger banks. Now, new FinTech companies focused on streamlining service by exploiting inefficiencies in the traditional banking model are taking away even more market share and leaving community banking executives at a loss for how to regain relevance.

Bankruption dispels the most widely believed myths about community banking and presents tactical guidance for short- and long-term survival planning.

Inside, you’ll see it is truly a matter of survival for community banks and credit unions by way of up-to-date data revealing why they are fading into the past.

A potent combination of primer, inspiration, and game plan, this practical guide reveals what FinTech really means to community banking and illuminates a variety of different ways to embrace and create solutions centered on attracting and retaining account holders.

Busy executives and board members can find solutions for today—not a hypothetical tomorrow—in illustrative examples from the real world illuminated by easy-to-understand explanations.

Then, hear from a remarkable collection of more than twenty real-world industry pioneers who are growing their organizations using the methodologies inside to:

• Put together a data-supported, motivating innovation agenda everyone can support
• Rewrite the denition of community banking and fully explore all the benets of partnering with FinTech to create personalized, scalable services
• Assess and develop methods of gaining consumer insight and improving the overall customer experience

Forget what you have read about the assured demise of community banks and credit unions. With a renewed focus and a commitment to shed “what got us this far” thinking, community banking can thrive in this time of extraordinary change.

Bankruption is the groundbreaking survival guide for leadership at community banks and credit unions that cuts through the FinTech hype and offers solutions for today.

Don’t forget to access this book’s valuable companion website, which contains dozens of downloadable color charts ready-made for presentations!