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An Executive's Guide to Fundraising Operations: Principles, Tools, and Trends

ISBN: 978-1-118-03029-5

February 2011

256 pages

Description

AN EXECUTIVE'S GUIDE TO FUNDRAISING OPERATIONS

As a fundraising executive, you can quickly become mired in details, especially without the right filters and eval-uation strategies. You require the necessary tools to manage even the most complex aspects of your operations while maintaining your focus on fundraising. An Executive's Guide to Fundraising Operations helps you work smarter, not harder.

Presenting the framework, fundamentals, and details you need to manage operations, An Executive's Guide to Fundraising Operations is filled with hundreds of useful tricks and tips for addressing operations needs. The Guide's clear, step-by-step guidance covers crucial responsibilities including program support, technology applications, data maintenance, gift processing, reporting and analytics, and compliance.

Author and widely regarded development leader Christopher Cannon provides invaluable resources to boost your fundraising operations, with discussion of:

  • Important parameters for fundraising operations
  • A framework for assessing operational activities
  • The responsibilities of the fundraising operations team
  • Connecting operations to programs and integrating fundraising teams
  • Emerging trends that may require your operations team to redefine its current strategies
  • Tools and calculators for fundraising executives to gauge success

No matter how your nonprofit refers to fundraising operations, the truth is most fundraisers struggle with evaluating their operational issues. Filled with case studies, best practices, and helpful evalution tools, this guide demystifies this crucial department within the nonprofit, offering solutions for some of the most vexing operations dilemmas.

About the Author

CHRISTOPHER CANNON, CFRE, is a managing associate with Bentz Whaley Flessner, a full-service development consulting firm serving higher education, healthcare, and nonprofits. Mr. Cannon partners with clients around the world to leverage their data, technology, and processes to foster increased fundraising results. His presentations and writing, such as recent articles in AHP Journal and AFP's Advancing Philanthropy, focus the fundraiser on aligning fundraising operations with the organization's programs and mission.