This book provides a deeper insight into the cultural role of tourism imagery. The book argues that tourism, and particularly tourism imagery should be considered within the broader extent of society. It analyses the tourism image as a mean-making institution and examines the systems of discourse which shape the creation and production of the image. It invites the reader to be an active participant in the process of understanding the importance and function of the tourism image in its wider social and cultural role.
About the Author
Nigel Morgan is the author of Tourism Promotion and Power: Creating Images, Creating Identities, published by Wiley.
Annette Pritchard is the author of Tourism Promotion and Power: Creating Images, Creating Identities, published by Wiley.
