Positioning for Architecture and Design Firms

To Purchase this product, please visit

https://dev.store.wiley.com/en-au/Positioning+for+Architecture+and+Design+Firms-p-9780470918715

Positioning for Architecture and Design Firms

Jack Reigle

Description

This informative guide is for an architecture firm of any size to effectively develop itself, and then market and promote its work, based on its expertise and value to clients. The author guides the reader to address issues of firm identity, including an understanding of how to create the market positioning desired, using a series of hierarchical steps and decisions. The reader will learn from approximately twelve case studies of firm positioning that will be written from original research to provide helpful reinforcement of material.

About the Author

JACK REIGLE, a veteran of the design industry with more than two decades of strategic planning experience, is President of SPARKS, The Center for Strategic Planning. He assists firms of all sizes in the development of strategy and positioning plans, allowing them to thrive and succeed in the most challenging environments. His previous book is Silver Bullets: Strategic Intelligence for Better Design Firm Management.

To Purchase this product, please visit

https://dev.store.wiley.com/en-au/Positioning+for+Architecture+and+Design+Firms-p-9780470918715

Positioning for Architecture and Design Firms

Digital Evaluation Copy

Positioning for Architecture and Design Firms