Clearly sets out the techniques but also illustrates their use. The contributors are the names in the field. A text book that students will be inclined to keep (i.e. buy and not re-sell) as it will be useful in their future careers.
About the Author
Tom Baum is the author of Economic and Management Methods for Tourism and Hospitality Research, published by Wiley. Ram Mudambi is the author of Economic and Management Methods for Tourism and Hospitality Research, published by Wiley.
